Sales and marketing team has a heavy emphasis on market research, customer profile determination, product development, and brand management. Performing extensive market research is essential to understand the viability of the product/service.
The sales and marketing team works on a clear brand message and a story that highlights the key features of the product or service. References to the product or service happen through this brand story.
Once the product is developed, the sales and marketing team need to create various marketing communication channels such as advertising, social media, public relations, and brand promotions.
Organizations in the B2B category adopt consultative selling. Sales personnel need to understand the client’s business in order to become a consultant. Knowledge of the client’s business helps the sales consultant teach the client how to use their product.
Sales management entails functions such as setting sales goals and quotas for sales representatives. Sales managers need to look at historical sales data, industry reports, and customer surveys to project sales demand.